TruCost has identified the enormous downfalls in the entire merchant payment processing industry, including a huge sense of mistrust and aversion of business owners to merchant payment processors and their traditional sales methods.

While payment processing companies clearly provide the benefit of allowing SMBs to accept different types of payments, the fees charged to business owners are often obscure and unintelligible, preventing them from accurately pinpointing cost-saving opportunities when dealing with different service providers.

By utilizing Financial Technology to offer a merchant processor ranking and comparison tool, TruCost helps SMBs make better business decisions.